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Bigger and more competitive, Rajasthan Kabaddi League Season 2 to commence from June

By Anuj Cariappa
Google Oneindia News

After a season full of success, the Rajasthan Kabaddi League that is managed by Atlanture Sports Pvt Ltd has announced that Season 2 will start from June this year and will be bold, bigger, and more competitive in every possible aspect. With this announcement, RKL has put a full stop to the curiosity of the fans who were eagerly waiting for Season 2 since 2019. The management has also stated that this season will surpass the previous season not only in terms of success and opportunities for players but also for small businesses that want to elevate themselves on a bigger scale.

Bigger and more competitive, Rajasthan Kabaddi League Season 2 to commence from June

The birth of the Rajasthan Kabaddi League is a result of hard work and in-depth research which led the management to conclude that there was a desperate need to create a credible and strong platform for players to showcase their skills as well as for small regional businesses and MSMEs to promote their brands. Envisioned to do the same, Shubham Chaudhary started Rajasthan Kabaddi League, a National-level professional Kabaddi tournament where players from Tier 2 and Tier 3 cities, who, unfortunately, do not make it to big Pro-league tournaments, can play and make it big for themselves.

Further, the Rajasthan Kabaddi League has proven to be a rock-solid platform for a plethora of businesses and MSMEs who have a limited budget and demographically and geographically targeted audience to promote their brands. The first season had mega-brands like Redbull, OPPO, Zee Studios, and Book My Show as the key sponsors of the league. Season 1 was held three years ago and witnessed 8 teams fighting for the title. In terms of viewership and reach, combining all the social and digital media platforms, the event reached up to 5 million people.

Talking about the plans for Season 2, Founder and CEO of Rajasthan Kabaddi League, Shubham Choudhary says, "We are excited to announce Season 2 after a gap of three years due to the outbreak of the Novel Coronavirus. This season will be held in the Capital city of Jaipur and we promise to our audience, spread across India, that they will get to witness some of the big names in the field of Kabaddi playing this season. We are also determined to collaborate and give an opportunity to numerous small regional businesses and MSMEs to promote their brands, who, earlier, could not promote their businesses due to lack of mega advertising funds that were demanded by big professional leagues."

Season 2 of the Rajasthan Kabaddi League will start in June and 8 teams will fight to lift the trophy. As per the revelation made by the management, this season will have 32 matches spread across 2 weeks. To ensure wider coverage and a maximum reach of the event, the game will be broadcasted live on DD Sports. Further, to enhance the on-air broadcast quality, the production will be carried out by another top-notch agency. The management is leaving no stones unturned to make this season bigger and better and for the same, the RKL is also promoting its platform on several major Entertainment and Regional News channels which also include Zee Rajasthan and a few others.

Rajasthan Kabaddi League has altered the notion that India is not just about Cricket. By ensuring live broadcast of the event and roping in some of the big-media giants for the promotional aspect, RKL, in the true sense, has emerged as a boon for small startups and regional businesses by providing them a platform to elevate their brands.

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