An Entrepreneurial Journey With Music: Radhika Mukherjee’s Foray Into Being A Businesswoman
The music industry is a challenging and competitive space, but it's also very dynamic. Artists can experience immense success one day only to see their careers come crashing down the next. This makes predicting who might be successful tomorrow extremely difficult!
A creative, confident, and self-made woman, Radhika Mukherjee was drawn to the world of entrepreneurship when she realized that her passion for music could be put towards something more. And since then, her journey with music has been an empowering one.
The hardships of the artists, their struggles to build a stable career and gather some recognition kept pestering Radhika for years. It urged her to create a transparent solution that could unify artists and give them the voice and face they deserved. Her unique sense of technique and approach to resolving issues gave birth to Happydemic.
"I couldn't help but wonder what happened to all of the singers who took part in the competition, lost narrowly, and had no career options for them after their performance. So I wanted to bring out the best in those music artists professionally, personally, and financially through a platform," says Radhika Mukherjee, Co-Founder, and Chief Executive Officer, Happydemic, while sharing her sentiments behind why she started her entrepreneur journey.
The multifaceted nature of the diverse musical talents has been a source of inspiration for Happydemic. Happydemic is so-called because it aims to spread happiness like an epidemic to both music artists and the audience. Happydemic has been created with the belief that it will drive collaboration, passion, leadership, innovation, and continuous learning for the artists. This is a place of growth and change in which artists can achieve their full potential.
The goal of Happydemic is also to create a memorable experience for its audience. It offers services such as song struck, reels, corporate events, live music experiences, gigs, musical talent hunt, theme songs, sonic sounds, musical games, and other bespoke solutions.
Happydemic is working hard every day to change the way the entertainment industry is consumed and give the world its next generation of singers. Its competency to collaborate internally and externally through unique initiatives is the key value that drives Happydemic.
"We believe in maintaining complete transparency in dealing with our employees, clients, artists, and other key stakeholders. This thought drives Happydemic to bring in concepts, strategies, and solutions for corporate companies, brands, and individuals," sums up Radhika Mukherjee.