has the entire of portal's India IP exclusive for Monetisation

The new year begins with a bang at NetworkPlay, India's No1 Vertical Multi-Genre Brand Ad-Network funded by Capital 18. Today, it announced a strategic partnership with based in Bangalore where the entire India IP advertising monetisation will be solely handled by them. With this development NetworkPlay has the most robust offerings with over a billion PVs from its stable for advertisers to latch onto along with the 20M plus unique users from its federation making it undoubtedly the clear leader in the brand space in India.

Oneindia as per latest comscore ratings indicate that it has over 3M unique users from India every month and upwards of 100M PVs with News, Entertainment and Regional Content leading the pack in its offerings. Oneindia also operates, Thatscricket, Thatsmalayalam, Thatskannada, Thatstamil, Thatstelegu, Thatshindi as sub-domain portals in its motherbrand

BG. Mahesh, CEO of, which is under the Greynium Information Technologies Pvt. Ltd. stable says, "We clearly see that the Indian marketplace is going towards the brand space with more traditional brands taking the internet more seriously and at this juncture we were seeking for a partner who are experienced and are evangelising the market right. NetworkPlay, with its impeccable record over the last 15months was our automatic partner keeping in mind the yields they have managed to render to their publisher partners. We are excited about this partnership and look forward to a fruitful alliance with NetworkPlay"

NetworkPlay works with some of the marquee publishers in the internet ecosystem in India with partners such as Makemytrip, LinkedIN, Airtel DTH, Big TV, Travelguru and a host of other publishers who are exclusive in nature and are redefining the ad-network space with a hybrid model with over 150 brands already having worked with them for their business objectives to be met online.

Rammohan Sundaram, Founder, CEO and MD of NetworkPlay added that, "We are committed to delivering value to our advertisers and this alliance is another step forward in the direction we have set in the marketplace. Oneindia is a big win for us and we know the power of that audience to ensure that it gets the right coverage within advertisers and agencies alike."

NetworkPlay and Oneindia coming together only showcases the fact that ad-networks will gain prominent share in the advertising pie going forward and the year 2010-2011 will be the age of internet advertising maturing in India where consolidation with publishers with companies like NetworkPlay only adds to the power of the network model in total.

About (owned by Greynium Information Technologies Pvt. Ltd) is a leading Indian Internet portal - delivering content, community and commerce to Indian consumers, businesses and the global Indian community. has been serving the Internet audience for the last 8 years (the language portals have been live since April 2000). Portals:,

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