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#MeToo Movement hits global brand Nike and with significant success, as per this NYT report

By Shubham

It could be seen as a pinnacle moment of the "Me Too" movement.

#MeToo Movement hits global brand Nike and with significant success, as per this NYT report

New York Times came up with a story last Friday, April 28, revealing how women in Nike, the world-renowned sports footwear and apparel brand, came together to take on a menace of sexual harassment at workplace and left such an impact that the company's top executive ranks witnessed a sort of mass exodus.

According to the report, women employees in Nike found life suffocating at the workplace as superior males tried to forcefully kiss female subordinates; bragged about carrying condoms or even referring to colleagues' breasts in emails. And not to speak about the frustrating career growth for women who were ignored in meetings as well for promotions.

When the issues were brought to the notice of the human resources by the victims, the NYT report said, they largely fell on deaf ears.

A group of women at Nike's headquarters at Beaverton, Oregon, hence scripted a "revolt".

The NYT report said the women conducted a secret survey among their female colleagues asking whether they were harassed or discriminated against and the findings led to a thumping impact in the world's biggest sports footwear and clothing firm.

The NYT report said on March 5, the completed survey materials reached the desk of Mark Parker, the chief executive of Nike and in the weeks that followed, at least six top male executives either left Nike or intended to leave and they even included Nike brand's president Trevor Edwards, who was a leading candidate to succeed Parker.

The NYT article said it was a blow for Nike but at the same time a precedent that even big companies cannot ignore pressure from their employees when it comes to addressing everyday issues in the workplace.

The article even said that in the wake of the episode which rocked it, Nike has started reviewing the way its human resources function in a big way.

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