First-ever chicken nugget sent into space by UK supermarket giant
London, Oct 14: British supermarket giant Iceland Foods celebrated its 50th anniversary by sending the first-ever chicken nugget into space.
It was launched from a location close to the company's head office in Deeside, North Wales.
"What better way to show that our products are out of this world than by sending one of our customer favourites into space," the retailer said.
The
video
shows
the
nugget
is
reaching
heights
of
more
1,10,000
feet
above
Earth.
A
team
of
experts
in
the
field
of
stratospheric
exploration
created
the
perfect
vessel
for
the
nugget
to
travel
in.
Using a custom designed launch vehicle including primary avionics, auxiliary satellite tracking and integrated camera support system taking video footage, the lone nugget was launched out of the Earth's atmosphere.
We don’t know who needs to hear this, but we sent the first ever chicken nugget into space today 🧑🚀
— Iceland Foods ❄️ (@IcelandFoods) October 13, 2020
Why? We have no idea, but it was out of this world! 😉 pic.twitter.com/XGmkT9ShBO
Chicken nuggets have remained a staple in the frozen aisle throughout Iceland's 50-year history, with more than 10 million chicken nuggets, chunks and strips sold last week alone.
It was sent into space using a meteorological weather balloon filled with a gas that's lighter than air to be able to carry the clucking cargo up to the stratosphere.
The supermarket giant sees a huge successful year while Kantar name it the fastest growing high street supermarket with a 20.1 per cent year on year growth.
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Iceland partnered with Sent into Space, a team of experts in the field of stratospheric adventure to send the nugget into outer space.