• search
For Quick Alerts
For Daily Alerts

Burger King’s AI-written ads may not be as crispy as their chicken legs but yet it’s a phenomenon


Florida, Sept 28: Is this the end of copywriters' road? Or is this just the beginning of a golden period for advertising?

Burger King’s AI-written ads may not be as crispy as their chicken legs but yet it’s a phenomenon

American fast food chain Burger King is releasing a series of ads that are reportedly made through Artificial Intelligence. The restaurant chain has named the project "Agency of Robots", reported Mashable India.

One of the ads says: "Gender reveal bad. Tender reveal young. It is a boy bird with crispy chicken tenders from Burger Thing."

Burger King to add about 40 outlets in India this year

Reads crispy enough like an ad penned by a human writer would?

Or take this about their Whoppers: "The whopper lives in a bun mansion just like you. Order yourself today ... Have it Uruguay."

That the AI is also capable of making a little naughty twists in their ad lines. Say for example: "Burger King's new chicken fries are the new potato. We are not sorry. The potato deserved this."

Burger King shuts outlets across Hong Kong

Another ad on the chicken sandwich says: "bed of lettuce for you to sleep on" and "bed of mayonnaise for extra sleep."

"Tastes like bird. BK logo appears," the ad concludes.

Mashable India cited a press release which said that the restaurant chain used "high-end computing resources and big data" to train an artificial neural network with "advanced pattern recognition capabilities".

For Daily Alerts
Get Instant News Updates
Notification Settings X
Time Settings
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Oneindia sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Oneindia website. However, you can change your cookie settings at any time. Learn more