Burger King’s AI-written ads may not be as crispy as their chicken legs but yet it’s a phenomenon
Florida, Sept 28: Is this the end of copywriters' road? Or is this just the beginning of a golden period for advertising?
American fast food chain Burger King is releasing a series of ads that are reportedly made through Artificial Intelligence. The restaurant chain has named the project "Agency of Robots", reported Mashable India.
One of the ads says: "Gender reveal bad. Tender reveal young. It is a boy bird with crispy chicken tenders from Burger Thing."
Reads crispy enough like an ad penned by a human writer would?
Or take this about their Whoppers: "The whopper lives in a bun mansion just like you. Order yourself today ... Have it Uruguay."
That the AI is also capable of making a little naughty twists in their ad lines. Say for example: "Burger King's new chicken fries are the new potato. We are not sorry. The potato deserved this."
Another ad on the chicken sandwich says: "bed of lettuce for you to sleep on" and "bed of mayonnaise for extra sleep."
"Tastes like bird. BK logo appears," the ad concludes.
Mashable India cited a press release which said that the restaurant chain used "high-end computing resources and big data" to train an artificial neural network with "advanced pattern recognition capabilities".