A pervert’s advert? ‘Oral sex’ commercial of UK self-storage firm creates a storm

London, March 7: What can be said about this commercial? A pervert's advert? A self-storage company based in UK has come under backlash for coming up with a "sexist" advert showing a bare-bodied woman pretending to perform oral sex on a man and its caption says: "Caught with your pants down? Need storage? Don't blow it on another firm!"

The advert has no subtlety factor and that has offended people. It has been found on the display on toilet doors and walls inside pubs in areas of Lincolnshire in eastern England. The company behind the advert is Container King - a storage company which has its premises in Lincolnshire and other places.

One social media user said on Twitter: "I was amazed that this kind of image is still considered acceptable by anyone in 2019. Also I have no idea what it has to do with storage units."

A spokesperson for Container King also expressed their surprise at the advert. According to a report in Lad Bible, they said: "We are a family company."

"We do adverts in toilets in pubs, nothing big time at all.We do a few funny things, but nothing like that."

In the beginning of 2019, fresh rules came into force prohibiting the use of what the Advertising Standards Authority consider to be "harmful" or "sexist" gender stereotypes.

ASA spokesperson Ella Smillie was quoted as saying by The Guardian: "Changing ad regulation isn't going to end gender inequality but we know advertising can reinforce harmful gender stereotypes, which can limit people's choices or potential in life."