World Sparrow Day 2019: Say, ' I LOVE Sparrows'

World Sparrow Day is being observed today to raise awareness about the bird. The need for marking this day was felt due to the tremendous decrease in its population. This year the theme for WORLD SPARROW DAY is I LOVE Sparrows. The theme has been inspired by the hope that more and more of us will celebrate the relationship between PEOPLE AND SPARROWS.

World Sparrow Day is a day designated to raise awareness of the house sparrow and then other common birds to urban environments, and of threats to their populations, observed on 20 March. It is an international initiative by the Nature Forever Society of India in collaboration with the Eco-Sys Action Foundation (France) and numerous other national and international organisations across the world.

The Nature Forever Society was started by Mohammed Dilawar, an Indian conservationist who started his work helping the house sparrow in Nashik, and who was named one of the "Heroes of the Environment" for 2008 by Time for his efforts. The idea of marking World Sparrow Day came up during an informal discussion at the Nature Forever Society's office.