Why has 'Vikram Vedha' failed to take off at box office?
Mumbai, Oct 03: Newly-released Hindi film 'Vikram Vedha' has completed its first weekend by earning approximately Rs 38 crore (Nett) at the India box office. The film, which was expected to set the box office on fire, has apparently failed to become a crowd-puller despite featuring two big names in the cast.
Why
the
film
has
failed
to
take
off?
For
a
film
starring
Hrithik
Roshan
and
Saif
Ali
Khan,
the
movie
should
have
minted
over
Rs
100
crore
in
India
in
the
first
weekend.
At
the
least,
it
should
have
collected
Rs
75
crore,
but
its
performance
has
caught
many
by
a
surprise
simply
because
'Vikram
Vedha'
was
opened
to
fairly
positive
reviews.
So,
what
went
wrong?
The main factor that has apparently hit the movie is poor promotions. When big movies are going all out for promotions, it looks like this team did not have a proper plan in place to promote the flick. Or the makers thought having a low-key promotion for such a film would be beneficial for the Hindi movie? Not sure, but it did not work at all.
Did
the
'boycott'
trend
affect
'Vikram
Vedha'?
There
has
been
a
lot
of
debate
on
whether
the
negative
trends
and
especially
'boycott
trends'
would
impact
a
film
at
the
box
office.
However,
industry
observers
refuse
to
accept
the
theory.
"The negative trends or 'boycott' trends hardly impact if the content is solid backed with good promotions. All those films failed at the box office in recent years did not appeal the audience. Didn't 'PK' or 'Dangal' taste success at the box office despite controversies?" trade tracker Trinath tells.
The 'boycott' trend is overrated and filmmakers, who failed to impress the audience, have found an easy way to blame the negative social media trend for the failures of their films. "It is highly overrated. Aamir Khan delivered big blockbusters even when there was an online campaign against 'Dangal'," trade tracker Ramesh states.
The
Real
Reason
Why
It
has
Failed
to
Strike
Gold
It
is
now
said
that
the
content
of
'Vikram
Vedha' has
failed
to
attract
viewers.
It
is
a
remake
of
the
blockbuster
film
which
was
viewed
by
people
across
the
country
on
OTT
platforms
and
TV
when
COVID-19
hit
the
country.
"During COVID-19, people had no option but to embrace OTT content. So, 'Vikram Vedha' was widely watched by cine-goers. Possibly, this is one reason why the audience was not interested in the film," Trinath opines.
Some industry insiders feel that today more than the stars the content should attract viewers. "It is being proven everywhere that not the star cast but the content that matters. Nobody had expected 'Karthikeya' or 'Sita Ramam' or the latest Kannada flick 'Kantara' would come out with flying colors and films with solid content are winning the hearts of the audience," Trinath points out.