NDMC invites Sanjay Dutt to be brand ambassador for Swachh Bharat
New Delhi, March 3: New Delhi Municipal Council (NDMC) on Wednesday, March 2 invited Bollywood actor Sanjay Dutt to become its brand ambassador for the Swachh Bharat Abhiyaan and Smart City initiatives.
In a letter sent to 56-year-old actor, the NDMC wrote, "The NDMC is intensifying its efforts to provide better civic services to citizens as well as visiting patrons. Being a youth icon and a leading personality of our country, your association is sought in its 'Swachh Bharat Mission' and 'Smart City' initiatives," the civic body said in a letter to Dutt.
"This collaboration will intensify the NDMC's efforts to reach out to the public for greater engagement in keeping the city clean, improving civic behaviour in public places and transforming the NDMC into a smart city," it added.
"Your presence shall have great impact on millions of your fans, including NDMC inhabitants, who will feel motivated and participate in the endeavour", it said.
NDMC was in the list of 20 smart cities that were announced by Union Urban Development Ministry.
The area under NDMC's jurisdiction comprises the territory known as Lutyen's Delhi and covers the VIP zone that houses the seat of authority in the national capital. [List of 20 smart cities to be equipped with modern facilities released]
Dutt, who was released from Yerwada jail in Pune on Feb 25, has reportedly agreed to accept NDMC's offer.