How Amazon helped to improve business after lockdown period
Bengaluru, Nov 11: The economic disruption in the last few months has brought about a material shift in businesses around us. Digital transformation has been catalyzed and this trend is prevalent across top metros as well as small cities and towns in India. There is greater interest amongst small and medium businesses to join e-commerce and cater to their customers in these times.
This festive season, sellers like Narender Kumar who is the Director of Woodlab, are looking to accelerate their business during the ongoing Great Indian Festival. As per a recent survey by Nielsen, more than 85% of SMBs sellers are expecting to reach out to new customers and see an increase in sales, over 74% sellers are optimistic about recovery of business and 78% are positive about increase in visibility of products. Over 1,12,000 sellers from Delhi are participating from xxx in this Great Indian Festival.
Narender Kumar started Woodlab in 2017 and joined Amazon after the lockdown period and offers a range of floor lighting products. They had been preparing for the festive sales well in advance, and have seen stellar success right at the beginning itself.
"Amazon
has
helped
drastically
improve
business
after
the
lockdown
period.
It
had
been
exciting
to
see
a
7x
rise
in
our
sales
when
we
first
joined
Amazon
and
this
momentum
has
been
going
strong.
The
Great
Indian
Festival
is
very
important
to
us
and
we
have
seen
a
rise
in
the
demand
for
our
products
and
we
are
well
prepared
to
service
this."
This
year,
lakhs
of
Small
&
Medium
Businesses
(SMBs)
are
offering
unique
selection
to
customers,
during
the
ongoing
festive
event
of
Amazon
India
-
'Great
Indian
Festival',
helping
them
rebuild
and
accelerate
their
business
in
tough
times.
2020 Amazon Great Indian Festival turns out to be a great experience for SMBs
Customers across the country have the opportunity to shop for unique products from thousands of Amazon sellers under various programs such as Local Shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar and enjoy deals/offers extended by lakhs of small businesses.