• search
For Quick Alerts
For Daily Alerts

Google's Redirect Method to fight ISIS rolls out today

By Vicky
Google Oneindia News

Digital counter-terrorism considered to be Google's biggest experiment rolls out today. The initiative aims at wiping out ISIS related propaganda on YouTube.

Google's Redirect Method to fight ISIS rolls out today

As part of this experiment which kickstarts today if any potential recruit searches for extremist content using a predefined set of keywords, they will be redirected to videos that deconstruct and confront the terrorist group. The project is called the Redirect Method.

What is the Redirect Method:

"The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS' audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users' privacy and can be deployed to tackle other types of violent recruiting discourses online."

The keywords that trigger YouTube's new tools centered around search terms that contained positive ISIS sentiment, like the slogan "Baqiyah wa Tatamadad ("Remaining & Expanding") and respectful terms like "Al Dawla Al Islameyah," which includes the honorific "al-Dawla," denoting respect, techcrunch.com reported.

OneIndia News

For Daily Alerts
Best Deals and Discounts
Get Instant News Updates
Notification Settings X
Time Settings
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X