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DD National to be relaunched, will be known as 'Desh Ka Apna Channel'


New Delhi, Nov 15: Prasar Bharti announced to re-launch DD National with new tagline Doordarshan National - Desh Ka Apna Channel to attract new viewers. It also announced a slew of new programming changes and said that the channel will be repackaged in new colours of purple and pink.

"We want that Doordarshan be the preferred channel of the people. So from November 17, a repackaged channel with fresh content will be beamed to viewers across the country," an official was quoted as saying in the TOI.

DD National will now be known as 'Desh Ka Apna Channel.'
"In keeping with our vision for providing wholesome entertainment to audiences across the length and breadth of the country with a public service responsibility, Doordarshan National will be coming with a new look and feel and 8 new shows in prime time," Vijayalaxmi Chhabra, director general, Doordarshan was quoted as saying in the daily.

In an interview to indiantelevision.com, DD director general also said that the channel had also adopted competitive procurement guidelines which were attracting major producers towards the pubcaster.

She said while DD National had stopped commissioning programmes, it was directly marketing serials to get sponsors for its programmes.

Chhabra said DD National is also building its weekend prime-time with two shows ‘Janmon ka Bandhan' and ‘Prakriti'. ‘Janmon ka Bandhan - Insaani rishton ka tana bana' starting 21 November will air from Friday to Sunday at 7.00 pm and is a women-centric family drama.

Doordarshan National is the primary channel of Prasar Bharati which was launched on 15 September 1959.

OneIndia News

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