• search
For Quick Alerts
For Daily Alerts

Twitter blocks Amul's official account over 'Exit the dragon' post, restores later


Ahmedabad, June 06: The Twitter account of top dairy giant Amul was blocked briefly after it posted a cartoon apparently calling for a boycott of Chinese products. The account was restored later.

Amuls Exit the dragon post

Twitter had blocked Amul allegedly for publishing a doodle against China. Amul in the creative had written 'Exit the dragon' in a reference to the Chinese military entering Indian territory and in an obvious pun on Bruce Lee starrer movie 'Enter the Dragon'.

In the bottom right corner, the advertisement had the words "Amul Made in India".

The cartoon appeared to support the new policy of Atmanirbhar Bharat' enunciated by Prime Minister Narendra Modi as well as a call for a boycott of Chinese products on Indian social media against the backdrop of a stand-off between the two countries in eastern Ladakh.

After Mother Dairy hikes milk prices by up to Rs 3/litre in NCR; Amul raises rates by Rs 2

Amul's Twitter handle could be accessed when checked on Saturday afternoon and the post containing the cartoon was also visible.

"We do not know why the account was blocked as we have not received any official statement from Twitter....Amul has not run any campaign against anybody," Sodhi said.

    India Covid-19 infections crossed Italy's tally making it the 6th worst-hit nation | Oneindia News

    "Amul girl campaign is on since last 55 years, and our mascot generally talks about topical subjects, reflecting the mood of the nation in a funny way," Sodhi said.

    "When our advertising agency shared this ad on the night of June 4, they learnt through a forward that our Twitter account was blocked. When we requested Twitter for re-activation, the account was restored," he said.

    "When we learnt about this, we asked for clarification. We do not know why this disruption occurred. We have not yet received any official message from Twitter on this," he said.

    Meanwhile twitter today claimed, "This account is temporarily restricted. You're seeing this warning because there has been some unusual activity from this account. Do you still want to view it?" was displayed.

    "Safety and security of the accounts is a key priority for us and to ensure an account has not been compromised sometimes we require the account owner to complete a simple reCAPTCHA process. These challenges are simple for authentic account owners to solve, but difficult (or costly) for spammy or maliciousaccount owners to complete," a Twitter spokesperson said in an emailed statement.

    Meanwhile, #Amul began to trend on Twitter with thousands of users coming out in the company's support and accusing the microblogging platform of a bias against India. "Fantastic by @Amul_Coop.

    The dragon and their slaves got scared that they restricted the account. Imagine when our Army will be knocking Chinese doors," said Twitter user Raj.

    "Shocking @Twitter briefly restricted Amul account because of the post calling to boycott Chinese products. We Indians standwith our company's across India," tweeted Parth Shah.

    (with PTI inputs)

    For Daily Alerts
    Get Instant News Updates
    Notification Settings X
    Time Settings
    Clear Notification X
    Do you want to clear all the notifications from your inbox?
    Settings X
    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Oneindia sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Oneindia website. However, you can change your cookie settings at any time. Learn more