Top 4 Benefits of Customer Reviews for Businesses
How do you exactly narrow down your choices whenever you go for online shopping or shopping in general? How do you get assurance that the product you have bought is the one and you are going to get the right value of your money? Do you go through customer reviews for that particular product?
We're sure; you must have gone through customer reviews before making a final buying decision. As the new-era enthusiastic shoppers, we know our rights and want the best at the least available price.
In
fact,
many-a-times
we
don't
mind
the
price,
if
we
can
still
get
the
best
out
of
it.
So,
what
exactly
matters
is
the
quality
of
the
product/service
-
and
who
could
be
better
to
tell
about
it
other
than
its
users?
Customer reviews always work in your favour as a company- as they add an element of credibility to your product. When a prospective buyer comes across your product, going through its reviews help her/him to understand your product better.
Also, they are able to relate to it better as they see real people using your products. Getting free reviews to look upon, they are more likely to even buy your product.
Now, the major question is how you can leverage customer reviews to benefit your business:
1.Free
Advertising
With every review posted online, the customers are not only able to get a glimpse of the name of your business and products, but are also able to increase awareness about what exactly your business does and how good it is.
In other words, online reviews give access to more businesses than any other media sources combined. The mass exposure you get from these online reviews can never be achieved or even afforded through other traditional advertising channels.
According
to
BrightLocal.com,
a
local
SEO
Tools
&
Local
Citation
Building
Service,
40%
of
online
buyers
form
an
opinion
for
a
product/business
after
reading
just
1
to
3
reviews.
Indian
insurance
aggregator,
Policybazaar
reviews
page
is
a
testimony
of
how
you
can
use
this
brilliant
strategy
to
your
advantage.
2.Better Search Engine Results
You would have never guessed but internet search engine results are highly influenced by the online reviews. The higher the number of times your business name is mentioned in the reviews, the higher your business name will appear in the search results (compared to the companies whose names aren't/less mentioned in the reviews).
3.Peer Recommendations
There is a notion that the customers usually trust peer recommendations more than they trust any other form of advertising. However, as per a research conducted by BrightLocal.com, almost 88% of the consumers say that they trust online reviews as much as they trust personal recommendations.
You now know that every positive review (or even a negative one) about your product or service is going to impact your business. Thus, every online review about your business is a powerful form of advertising. BrightLocal.com has cited that almost 72% of buyers prefer to take action only after reading a positive review.
In fact, as per a research conducted by ReachLocal.com, almost 89% of users buy a product within one week of going through the reviews.
4.Suggestions and Constructive Criticism
There are always some reviews that may suggest improvements related to your business. You can easily manipulate it into a good opportunity to show how much you care about your customer problems.
It should be understood that it's actually good if your customers are using the online platform to raise their concerns about your product or services.
Because
in
any
case,
they
are
going
to
complain
about
your
services
(irrespective
of
the
fact
they
post
it
online
or
not).
By
posting
their
reviews
online,
they
make
it
easier
for
you
to
address
their
concerns
publicly
and
leave
a
good
impression
on
the
other
users.
There
are
also
many
reviews
where
customers
post
positive
suggestions
on
how
to
perform
your
business
in
better
ways
or
what
new
products
you
can
launch
-
thus,
establishing
it
as
a
free
source
to
get
great
business
ideas,
for
free.
One good example of following this practice is Modcloth that not only allows the customers to write reviews about its products, but also give them a chance to share the detail of the particular product as well as about themselves.
Summing it Up:
Just like other social media platforms, reviews sites too, give you a chance to develop a close relationship with your users and by replying to them you customers get to know you on individual basis. Furthermore, they also work as the perfect catalyst to bring-in more business by optimizing your retail website for conversions.