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Activity Duration: March-April, 2011, during World Cup & IPL

Description: Vodafone wanted to create a big impact about their 3G launch during the World Cup & IPL. The communication was to focus on the availability of high speed internet, video call & many more services with Vodafone 3G. They had used the iconic character, Zoozoo as the Brand Ambassadors.

Solution: We had suggest them innovation along with the regulart banners

Page Takeover: They ran page takeover on our website for 2 days which had created the big impact. They got around 0.5 million impressions during 2 days with the CTR of over 2%

Regular Banners: They ran regular banners in different sections of our website. Like News, Entertainment & Cricket etc. which helped them to reach different audiences through various sections of our website. Like serious readers in news section & youth in entertainment section.

Result: The client was very happy with the overall campaign CTR of 0.30% & they are considering as an integral part of their forthcoming media plans.

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