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Ad Specs
Shoshkele   |  
Gutter Banner   |  
Interstitial   |  
Standard Banners
Ad Unit Creatives (WxH) Flash File Sizes Backup Gif
Leader board 728x90 39kb 20kb
Medium Rectangle 300x250 39kb 20kb
  • Standard banners can be in SWF/GIF/JPEG format.
  • SWF creative should have the below clickTAG embedded in all frames.
         Action script :
         on (release)
         {
         getURL(clickTag, "_blank");
         }
  • Flash versions 5, 6, acceptable.
  • Maximum frame rate: 12 fps
  • No transparency is allowed
  • Creative must have a complete 1px border
  • PC Fonts and FLA have to be sent along with the flash creative.
Shoshkele
Ad Unit Creatives (WxH) Flash File Sizes
Shoshkele banner 300x250 30kb
After Expansion 978x487 50kb
  • The dimension for the banner should be 300 pixels in width and 250 pixels in height.
  • The banner would expand with a width of 978 pixels and height of 487 pixels.
  • Saparate files needed (300x250 and 978x487).
  • On load animation play time should not exceed 15 seconds.Once the animation is complete, it would rest as a 300x250 banner.
  • File size(300x250 and 978x487) should be less than 100 KB.
  • A backup 300x250 gif or jpg creative should be provided.
  • The creative should have the below clickTAG embedded in all frames.
         Action script :
         on (release)
         {
         getURL(clickTag, "_blank");
         }
  • There should be a prominent close button on the expanded version and a replay button on the Contracted version. It should be placed on the top right corner. Font size for the replay and close button needs to be 11px; Font type - Arial Bold.
  • Flash versions 5, 6, acceptable.Maximum frame rate: 12 fps.No transparency allowed.
  • Creative must have a complete 1px border.
  • PC Fonts and FLA saved in CS3 or CS5 version have to be sent along with the flash creative.
  • Creatives needs to be sent a minimum of 3 working days in advance.
"300x250" Expandable Banners � On Mouse over
Ad Unit Creatives (WxH) Flash File Sizes
Expandable banner 300x250 20kb
After Expansion 600x250 30kb
  • The dimension for the banner should be 300 pixels in width and 250 pixels in height.
  • On user initiation, the banner should expand with a width of 600 pixels and height of 250 pixels.
  • Two saparate files needed (300x250 and 600x250).
  • When the cursor is removed, it would automatically contract as a 300x250 banner.
  • Total file size should not exceed 20 KB.
  • Flash versions 5, 6 acceptable.
  • Maximum frame rate: 12 fps.
  • No transparency is allowed.
  • Creative must have a complete 1px border.
  • A backup "300x250" in gif format should be provided.
  • The creative should have the below clickTAG embedded in all frames.
         Action script :
         on (release)
         {
         getURL(clickTag, "_blank");
         }
  • PC Fonts and FLA have to be sent along with the flash creative.
  • Creative needs to be sent a minimum of 2 working days in advance before the schedule.
"728x90" Expandable Banners � On Mouse over
Ad Unit Creatives (WxH) Flash File Sizes
Expandable banner 728x90 20kb
After Expansion 728x180 30kb
  • The dimension for the banner should be 728 pixels in width and 90 pixels in height.
  • On user initiation, the banner should expand with a width of 728 pixels and height of 180 pixels.
  • Two saparate files needed (728x90 and 728x180).
  • When the cursor is removed, it would automatically contract as a 728x90 banner.
  • Total file size should not exceed 20 KB.
  • Flash versions 5, 6 acceptable.
  • Maximum frame rate: 12 fps.
  • No transparency is allowed.
  • Creative must have a complete 1px border.
  • A backup "728x90" in gif format should be provided.
  • The creative should have the below clickTAG embedded in all frames.
         Action script :
         on (release)
         {
         getURL(clickTag, "_blank");
         }
  • PC Fonts and FLA have to be sent along with the flash creative.
  • Creative needs to be sent a minimum of 2 working days in advance before the schedule.
Homepage big-Gutter banner
  • Full image size: 1600px X 1050px.
  • Creative size: 120px X 540px for Left side & 120px X 540px for right side.
  • Left side Total width: 298px (120px creative with 178px extended background).
  • Right side Total width: 299px (120px creative with 179px extended Back ground).
  • Center of the page: 1003px X 540px with white background.
Slug fixed banner
Ad Unit Creatives (WxH) Flash File Sizes
Slug fixed banner 300x100 18kb
  • Standard banners can be in SWF/GIF/JPEG format.
  • SWF creative should have the below clickTAG embedded in all frames.
         Action script :
         on (release)
         {
         getURL(clickTag, "_blank");
         }
  • Flash versions 5, 6, acceptable.
  • Maximum frame rate: 12 fps
  • No transparency is allowed
  • Creative must have a complete 1px border
  • PC Fonts and FLA have to be sent along with the flash creative.
Interstitial (Road Block)
Ad Unit Creatives (WxH) Flash File Sizes
Interstitial � Big Banner 994x647 50kb
  • The banner should have width of 994 pixels and height of 647 pixels
  • On load animation play time should not exceed 15 seconds.
  • File size should be less than 50 KB.
  • The creative should have the below clickTAG embedded in all frames.
         Action script :
         on (release)
         {
         getURL(clickTag, "_blank");
         }
  • Flash versions 5, 6, acceptable.
  • Maximum frame rate: 12 fps.
  • No transparency allowed.
  • Creative must have a complete 1px border. And the Creative should have �close� button.
  • PC Fonts and FLA saved in CS3 or CS5 version have to be sent along with the flash creative.
  • Third Party tag is accepted.
Page push Ad
Ad Unit Creatives (WxH) Flash File Sizes
Page Push 994x647 50kb
After Expansion 728x418 30kb
  • The dimension for the banner should be 728 pixels in width and 90 pixels in height.
  • The banner should expand with a width of 728 pixels and height of 418 pixels.
  • Two separate files needed (728x90 and 728x418).
  • Must push the page "DOWNWARDS". First view of the push down should be auto initiated for the new user and later views needs to be user initiated.
  • All the later views (after first view for a user) Push Down must be user-initiated by user �click (the ad will expand using fluid animation).
  • Flash version. 5, 6 and above.
  • File size should be less than 80 KB.
  • Expansion should be fluid and quick to load with the page.
  • No looping allowed in expanded state and creative should have a call to action on the end frame.
  • Video is allowed and should be in mute.
  • Creative must have a complete 1px border. Close button must be present on the expanded panel at all times and should be prominent. Must be located top-right corner of the expanding panel.
  • PC Fonts and FLA saved in CS3 or CS5 version have to be sent along with the flash creative.
  • Third Party tag is accepted.

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