Speaking at Swachh Bharat campaign launch in Swathi Tirunal Music College here, Yesudas said that when women wear jeans, others are forced to look beyond that. "What should be covered must be covered. Our culture involves the beauty which should be covered.
Women's beauty lies in their modesty. They should not try to become like men. They should not force others to do unnecessary things by wearing jeans," he said.
His statements soon were criticised by many women's right organisations, who said that he must withdraw his statement. Many even took to social media to express their displeasure:
Dear Yesudas, so sad u feel 'troubled' & threatend by women's bodies. Y not cover yr eyes? Instead of asking women to cover themselves up!— Kavita Krishnan (@kavita_krishnan) October 2, 2014
Why did one of my fav singers have to be a pumpkin - yesudas says no to jeans for women and some body parts need to be hidden!— pallavi ghosh (@pallavighcnnibn) October 2, 2014
KJ Yesudas says womens should avoid wearing jeans, never provoke men to do unwanted things. Controversy just begins! #news— Don-Quixote ™ (@IndiMate) October 2, 2014