The website will now promote Kerala among global tour operators and travellers.
Kerala Tourism Director U.V. Jose said 'God's Own Country' has always benefitted from positive word-of-mouth reviews from international travellers.
Jose said: "Online platforms are an influential and fair tool that tourists use to spread the word about Kerala, which has again topped as a must visit destination."
The website was launched last year on World Tourism Day (September 27) and now has 500 global operators.
Of 300 reviews received by mytourreview.com, 80 per cent of the traveller reviews were on Kerala based tour operators, which prompted them to pick the state for the campaign.