According to SunTec Pesident and CEO K. Nanda Kumar, he chose to strengthen the research and development centre in the Gulf city since it has become a hub of innovation in various segments.
"We chose Dubai because things are moving at a fast pace in segments like fin-tech, retailing, transportation, townships, lifestyle, etc., making Dubai a digital city," said Kumar.
Kumar, who established SunTec about 25 years ago, has steered his firm efficiently. Today, the company employs 700 professionals, with offices in the US, the UK, Singapore, Dubai, Chennai, Bengaluru and Kochi.
Over the years, SunTec has become a leading provider of revenue management and business assurance solutions to financial services, and digital and communications services.
The company's client list includes around 30 banks -- HSBC, Lloyds Bank, ING ,Mashreq Bank, Axis Bank, Kotak Bank, among others, besides communication majors like Comcast and Cable One.
"The new software platform would be path breaking. The world is changing fast and the companies are vying to give their best to the customers," said Kumar.
"Banks, telecom firms and retail chains could become one-stop shop for service providers dealing with a customer base. Customised services can range from airline booking, hotel accommodation, taxi service, cuisine and other similar services at a very competitive rate," Kumar added.
According to Kumar, if a supermarket opts for this platform then it will enable customers to know what's there by using their mobile phone even before reaching the mall.
"If it's a lifestyle firm, then everything a customer needs would be available on the mobile phone of a customer. Similarly, if it's a township then all the services available for a resident can be activated to suit one's needs. The potential of this platform is enormous," he said.
Kumar has secured a US Patent for this concept which he calls an "enterprise value management" system.
"Today we are living in a world where 3-D printing has started in sectors like manufacturing, health care and even food sectors. We are not speaking of fiction. It's just putting the puzzle together and we expect that the platform will be at its peak in Dubai by 2020," added Kumar.