The high court has listed the matter for hearing on March 12, 2014.
"The government funds are being misused for personal gain through other channels in the name of sports," the petition said.
The PIL sought concrete rules to stop the projection of political personalities through such advertisements in the print and electronic media.
The plea also urged the central government to take control of the BCCI, the richest sports body in the country.
The high court has listed the matter for hearing on March 12, 2014.
IANS