PV Sindhu seems to have created a fever among the country's sports fraternity, especially in her state and even among the corporates!
The colorful world of personal endorsements and fashion designing seems to have also lured the silver medallist in the Rio Olympics. The number of her followers on the social networking sites are increasing every day. (Who is Sindhu?)
More interesting part is that Sindhu, being treated as a celebrity after winning the desired silver medal in the Olympics, seems to have posed an invisible threat to the two other top Hyderabad stars, Saina Mirza and Saina Nehwal in the field of branding and endorsement world. (Grand welcome for Sindhu)
One of its recent examples was recent statement from Sindhu's personal fashion designer Shravya Varma.
When contacted to Ms Varma in Hyderabad recently, she said over phone, "Badminton star Ashwini Ponappa introduced Sindhu around three years ago. Since then I have been making her dresses. And as Sindhu has come from a very conservative family, I always prefer those dresses for her those look sober and gentle.
"But now, after Sindhu won the medal in the Olympics, everybody with whom I have contract is asking to design their dresses like Sindhu! Everybody now wants to follow her in terms of preferring dresses and the fashion style also."
According to the fashion designer, the 21-year girl generally follows her mother Vijaya, a former volleyball player to have participated in the state level championships in her time.
According to Vijaya's wish, Sindhu likes to wear sarees, salwar, lehenga, sometimes skirts also. Sharma added saying, "Initially I thought of making her dresses in a manner so that Sindhu's aggressive and gritty attitude on the court is also reflected in her dresses.
"But everyone knows that the player is very humble and soft-minded off the court. So finally, I choose to stick to the traditional dresses which she likes."
Interestingly, renowned fashion designer Manish Malhotra also had recent met Sindhu. It could not be known what discussion they had during the brief meeting.
But it has also been learnt that the most laurelled badminton player of the country will soon be seen walking on the ramp in a fashion parade. Truly, the country seems hanging in Sindhu mania!