Rio de Janeiro, July 12: As the FIFA World Cup 2014 draws to conclusion here tomorrow (July 13), it is revealed that Brazilians had already lost interest in the tournament couple of weeks ago.

10 facts about the final; World Cup Special

According to the data gathered by "Outbrain", politics had overtaken (in terms of readership) World Cup and Sports from June 15 to 30. The World Cup had started on June 12.

"After the first weekend of play, the fun and games (Entertainment, Sports, World Cup content) were over. All showed amazing drops of interest, and surprisingly or not, they were replaced by a surging thirst for political content (and the controversy within)," a report on "Outbrain" said.

"Study measured page views per story on the topic, indicating depth of consumer interest on the topic (not total number of stories). Based on articles published in Portuguese and read on the Outbrain network in Brazil, March 1, 2014 - June 30, 2014," it added.

"So while life (and the games) plays itself out, the digital story is not always what we expect. And even when it is, things can change quickly. Especially on the pitch. Just ask a Brazilian," it added.

Brazil reached the semi-finals where they were handed a 7-1 thrashing by Germany.

Before the start of the World Cup, "Outbrain" made an in-depth research on which were the players who ruled the "online game of content".

Argentina captain Lionel Messi was the media favourite while Spanish players were the people's choice.

Among the headlines published, Messi topped with Brazil's Diego Costa in second and Portual captain Cristiano Ronaldo at third.

There were 769 headlines featuring Messi while it was 724 for Costa and 722 for Ronaldo.

"We identified 11,260 pieces of World Cup content to Outbrain's network based on their title (whether it contains "World Cup" in any language or one of the top 50 players' names), category (soccer), and publish date (March 1 to May 31, 2014)," said "Outbrain" report on the methodology used to arrive at these numbers.

Tomorrow, Argentina will face Germany in the World Cup final at the Maracana in Rio de Janeiro.

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