Star India won't sponsor Team India's jersey from April 2017, cites lack of clarity in BCCI

Virat Kohli and his boys might not have the 'Star' logo printed on their jerseys from April as Star India - the official sponsor of Team India's jersey - will not bid for the renewal of the contract.

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New Delhi, Feb 28: Virat Kohli and his boys might not have the 'Star' logo printed on their jerseys when they defend their title in the Champions Trophy 2017, scheduled to be held in England.

Team India's new jersey with '4D Quickness'; Champions Trophy 2017 schedule

If reports are to be believed then, Star India -- the official sponsor of Team India's jersey -- will not bid for the renewal of the contract in April 2017 citing lack of clarity after the recent turmoil in the Board of Control for Cricket in India (BCCI). (India's WT20 kit)

The current rights which were won by 'Star India' in December 2013, end in March 2017.

The richest cricket board in the world is going through a lot of turmoil at the moment and Star TV, wants to keep itself out of the mess.

Star India CEO Uday Shankar was quoted by Times of India as saying, "Given all the volatility, we are indeed concerned about the health of cricket in the days ahead. No one seems to be talking about making cricket bigger and more popular. We have been very proud that our name is carried on the jersey of Team India. But given all the uncertainties, we have decided not to bid for it again. The commitments being asked for are too onerous without any clarity." 

"For us, the problem is, right now we do not see a consensual leadership in cricket.The power of cricket came from the fact that everybody was aligned. The global cricket leadership was generally aligned to drive it forward. The alignment seems to have broken down. Lack of clarity ­both, in ICC as well as BCCI is our biggest concern right now. We have nothing to do with the politics of cricket. Currently we have invested in cricket more than any other media company has ever done. Our investments in the game are to the tune of a few billion dollars. And hence the business risk for us is very high," he added further.

Earlier in January this year, Team India blue jersey which included "4D Quickness" and "Zero Distractions" features.

Players wore a new kit, designed by portswear giant and sponsor of Team India, Nike, before the start of limited-overs' series with England.

It seems the BCCI will now have to look for new sponsors for Team India's jersey and in such a scenario, Team India will sport another jersey in the Champions Trophy 2017, starting June 1 in England and Wales.

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