New Delhi, Sep 24: The popularity of cash rich Indian Premier League (IPL) is growing in leaps and bounds. Citing a recent report, the Indian cricket board has claimed that India's home grown league is growing at a faster pace than other sporting leagues in the world.
As per reports, the IPL is growing at a rate of 300% annually on Twitter, which is fastest among all the top sporting leagues in the world since 2014 - the UEFA Champions League is next with 239%, with NFL (125%), NBA (99%) and MSL (75%) following it.
According to the report, at 300%, the popular IPL franchise Kolkata Knight Riders (KKR), in the past two years, is recording a faster growth on Twitter than even Manchester United (204%) -- one of the most popular football clubs of the world.
Within a span of nine years, the two time champion KKR have 1.83 million followers on Tiwtter while Man U is over a hundred-year-old football club, and most popular too, with 8.88 million followers on Twitter.
As per global valuation and corporate finance adviser firm Duff & Phelps, based in the USA, the cash rich league's (IPL) brand valuation until the 2015-16 year stood at $4.5 billion (approximately Rs 27,000 crore).
The BCCI quoted figures in its Annual General Meeting (AGM) 2016.
"According to the Broadcast Audience Research Council of India, the total TV viewership of IPL 2016 calculated by impressions stood at 102 crore. A report by management consultancy firm KPMG puts the total impact of IPL 2015 on the Indian economy at Rs 1,150 crore, more than 0.6% of the country's GDP," states Duff & Phelps report.
BCCI chief Anurag Thakur was quoted by TOI as saying, "The IPL's been a sure-shot hit on the field and off it too. On the field it has given the talented players a stage and a platform to exhibit their skills. It has been the fastest-growing league in the world, and it has also changed the landscape of domestic sport in the country. After the IPL was launched in 2008, many other sports have started such leagues. Numbers prove that the IPL has set a benchmark, and at the BCCI, we're extremely proud of this."
"In a short span of nine years, the IPL has created a legacy of its own and changed the dynamics of cricket. It has been the catalyst to revive the culture of domestic sports in India, and many other sports have followed in its footsteps," Thakur added.
"The IPL is growing by 20% every year. It is a broadcasters' delight, and a preferred platform for all the advertisers.