New Delhi, Apr 18: Apart from entertaining the audiences with its thrilling contests, the ongoing edition of Indian Premier League (IPL), which is being promoted as 'India Ka tyohaar', has also brought cheers on the faces of its broadcasters.
As per data shared by television rating agency (TAM), the cricketing extravaganza's television viewership (TVR) for the year 2015 has increased by 42 per cent in comparison to the previous edition.
As per TAM report, the Sony channels, broadcasting IPL coverage, garnered an average TVR of 4.5 during the first 5 matches of IPL Season 8. This is 42% more compared to its previous edition. In addition, the IPL 8's overall reach has touched 105 million which is a surge of 9% than last year.
This debunks the claims that the popularity for the T20 tournament is dipping due to overdose of cricket.
In 2014 IPL's average rating was 3.1 TVR, while in 2013 it was 3.8 TVR for the first 5 games.
This year, the average time (in 1 week) spent by viewers per match was 51 minutes and 44 seconds, which in the previous season was 42 minutes and 27 seconds.
The opening ceremony for IPL 8 got 0.94 TVR, while the opening game between Mumbai Indians and Kolkata Knight Riders garnered 5.4 TVRs.
Match 2 played between Chennai Super Kings and Delhi Daredevils recorded 4.7 TVRs, while the next match between Rajasthan Royals and Kings XI Punjab got 4.5 TVRs.
This clearly shows that the craze for IPL has increased this year which is good for the tournament as more and more brands are going to associate themselves with the cash rich league and franchises.
A search trend analysis by Google has already shown that the IPL 2015 has eclipsed the World Cup 2015 in terms of search trends within just 10 days of kick-off.
Going by the trends released by Google over the past few years, the IPL has seen a constant rise in the search interest for the first 6 editions although the enthusiasm took a dip in 2014.