'IPL 2014 contributed Rs 450 crore to the economic activity in UAE'

Mumbai, April 24: The Indian Premier League 2014 (IPL 7) matches which were held in the United Arab Emirates (UAE) contributed "Rs 450 crore ($75 million) to the economic activity" in that country, the Board of Control for Cricket in India (BCCI) said today.

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Due to general elections in India, first 20 matches were shifted out of the country, to UAE, last year. Matches were held in Abu Dhabi, Dubai and Sharjah. The tournament was won by Kolkata Knight Riders (KKR).

'IPL 2014 contributed Rs 450 crore to the economic activity in UAE'

"15 days of Pepsi IPL 2014 contributed Rs 450 cr (US$75m) to the economic activity in the UAE. In a study commissioned by the BCCI, KPMG's Sports Advisory Group has concluded that the 20 matches of the Pepsi IPL 2014 season which were played in the UAE last April directly contributed Rs 250 cr (US$41m) to the Gross Domestic Product (GDP) of the UAE. KPMG are a leading professional firm providing audit, tax and advisory services," BCCI said in a media release on Friday.

"Taking account of the ripple effect, KPMG estimated that the matches generated an increase in the economic activity of the UAE of Rs 450 cr (US$75m). One of the main drivers for this increase was the number of people who travelled to the UAE expressly for the Pepsi IPL matches," it added.

The study also highlights the non-quantifiable impact of the matches on the UAE. The UAE's reputation as a can-do host for major sporting events will have been enhanced by the success of the matches which were organized at only one month's notice and which attracted a total attendance of over 250,000. There will also be a positive impact on the sport of cricket in the Emirates.

BCCI secretary, Anurag Thakur, said, "BCCI's wish was to play as much as possible of the 2014 Pepsi IPL season at home. Once it was clear that we needed to shift the first 20 matches out of India, our team along with IMG, the Emirates Cricket Board and the three stadiums in the UAE worked tirelessly to relocate these matches to the UAE. It is staggering to think that the Pepsi IPL generated 5% of the total growth in the GDP of the UAE during that 15-day period."

The 8th edition of IPL is currently under way. There will be 60 matches in total. The final will be played in Kolkata on May 24.

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