The battle for the biggest trophy in One Day Internationals will begin in Australia and New Zealand in less than two months time. The final will be played in Melbourne on 29 March. (India's 30-man World Cup squad)
After playing in a record 6 World Cups, Tendulkar will this time be seen in a new role. He has been named as a World Cup Ambassador by the International Cricket Council (ICC).
Tendulkar (1992-2011) and Pakistan's Javed Miandad (1975 to 1996) are the only two cricketers to have played in 6 editions of the World Cup.
The former India captain was a ball boy when India hosted the World Cup for the first time in 1987. From that first experience of the tournament, Tendulkar went on to win the trophy and now is an Ambassador.
After being appointed as an Ambassador for the second time, Tendulkar said: "I am delighted and honoured to be appointed ICC Cricket World Cup Ambassador for the second successive time."
"After playing in the last six editions, the upcoming World Cup will be a different experience as I will follow it from the sidelines. It could probably be comparable to the ICC Cricket World Cup 1987 where I was a ball boy, enthusiastically cheering every ball," he added.
Tendulkar, who retired from international cricket, is the leading run scorer in World Cup history with 2,278 runs.
The 41-year-old said it is every cricketer's dream to win the World Cup and he fulfilled it in 2011 after 22 years of "relentless pursuit".
"The excitement of the World Cup grows with every new edition and this year's host nations, Australia and New Zealand, are known for their sporting culture, great cricket facilities and knowledgeable crowds. Lifting the World Cup is every international cricketer's quest and the tournament brings out the best of individuals and competing teams.
"The image of the champion team lifting the World Cup inspires many youngsters around the world and gives them a dream to chase - a dream which I fulfilled after 22 years of relentless pursuit by being part of the victorious Indian team in 2011," Tendulkar said.