Mumbai, March 7: The Board of Control for Cricket in India (BCCI) has on Tuesday (March 7) named OPPO Mobiles India Private Limited as the new team sponsor for the Indian Cricket Team as the existing contract with Star India expires in March.
"The Board of Control for Cricket in India (BCCI) is pleased to announce OPPO Mobiles India Private Limited as the new team sponsor for the Indian Cricket Team," said BCCI in a statement released on Tuesday.
The mobile manufacturing giant OPPO's association with BCCI will start from April 2017 for a period of five years.
"Oppo put in a record bid of Rs 1,079 crore for five years. This is almost five times the previous bid (Star India's). The second highest bid was from Vivo which was 768 crore," BCCI CEO Rahul Johri said at a press conference.
"Both the bids far exceeded the minimum reserve price that was set by BCCI at Rs 538 crore. These bids are testimony to the strength of the Indian cricket. It is testimony to the belief of people in Indian cricket," said Johri, adding that there were nine bidders in the fray.
"So in simple terms, Rs 4.17 crore per bilateral game and 1.51 crore per ICC game. To give a perspective, the previous highest was 1.71 crore per BCCI game, that has gone up to Rs 4.17 crore (per game)," he said.
"Star India's sponsorship is till 31st March. Oppo becomes sponsors from April 1. So the first time India wears a Oppo shirt will be from the ICC Champions Trophy (scheduled in England from June 1)," said Johri.
'Star India', which presently sponsors India, has decided not to renew it contract with the BCCI. The contract won by 'Star India' in December 2013, ends in March 2017.
Earlier last week, Star India decided not to renew the contract with the richest cricket board in the world citing the recent turmoil in the BCCI.
Star India CEO Uday Shankar was quoted by Times of India as saying, "Given all the volatility, we are indeed concerned about the health of cricket in the days ahead. No one seems to be talking about making cricket bigger and more popular. We have been very proud that our name is carried on the jersey of Team India. But given all the uncertainties, we have decided not to bid for it again. The commitments being asked for are too onerous without any clarity."
It was clarified that the bid is for all Indian teams, including women's and juniors. The team sponsor gets its commercial logo on both the men's and women's kits.