As the BJP is heavily cashing on its prime ministerial candidate for 2014 general elections, Narendra Modi's popularity, they are leaving no stone unturned in branding NaMo.
Earlier, NaMO tea stall were installed in Patna and now, the state's BJP unit has come up with the innovative idea of promoting NaMo with a sweet taste of jalebis.
NaMo sweet shops were set up in Saharsa district of Bihar during Navratri festival and they were distributed free of cost to the devotees.
The BJP MLA Alok Ranjan form Sahrasa told media, "We will be distributing these jalebis at the October 27 Hunkar rally as well. We intend to spread the Modi brand far and wide with these jalebis."
Another BJP leader from Bihar is hoping that "NaMo jalebis" will further strengthen Modi's base in the state."
Bihar BJP has distributed CDs of "Hunkar NaMo" and "Modi banenge PM"
Besides, the party has also reportedly distributed CDs of "Hunkar NaMo" and "Modi banenge PM" to promote the upcoming rally in Patna's Gandhi Maidan on October 27.
For BJP party workers and supporters' convenience to reach at the venue of rally, 11 special trains and 3000 buses have been booked.
The BJP supporters from Jhajha town of Jamui district have reportedly named their motorbikes as "Hunkar Express".
The upcoming Hunkar rally holds significance as it will be the first major rally to be addressed by Modi in Bihar after 17-year old BJP-JD(U) alliance was called off in June this year.