Tendulkar was recently conferred with the Bharat Ratna, the first sportsperson to have won the highest civilian award of the nation. Noted scientist from south Prof CNR Rao was also given the award along with Tendulkar.
Uma Bharati said it was a mistake to give Sachin the Bharat Ratna
Another politician KC Tyagi, a member of the JD(U) also took a jibe at Tendulkar, saying he should not endorse any brand after winning the Bharat Ratna award.
Tendulkar, a Rajya Sabha member of the Congress, is also the youngest recipient of the award.