New Delhi, Nov 21: Ever since the Delhi Assembly was dissolved and it was announced that fresh elections would be conducted early next year, the Aam Aadmi Party (AAP) got into an aggressive mode campaigning vigorously for the party ahead of the polls.
While AAP chief Arvind Kejriwal announced the first list of candidates recently, his party cashing on his 'muffler' image, began the election campaign (an informal one) stating 'Mufflerman is back.'
The party this time is trying a new method to draw attention and is portraying Kejriwal's 'muffler look' (which had become a talking point last year) and is giving it a superhero look. The party's Delhi unit made a spoof of the poster of the film 'Abraham Lincon, Vampire Hunter,' and uploaded the poster on its Facebook page.
The poster reads: 'Mufflerman Returns' The Corruption Hunter.'
As soon as the party announced its Mufflerman campaign, it was trending on Twitter and Facebook, with many taking potshots at AAP and some appreciating the creative head behind the campaign. Soon #Mufflerman became the talking point on social media, which showed that the campaign was a definite success online.
The party also has come up with a slogan: Five saal Kejriwal. Another poster showed Kejriwal standing at the end of the tunnel and it read: "There is always light at the end of a tunnel and %your struggles only make you better at the end."
Thanks to the Delhi winters, this year again we can look forward to Kejriwal donning the humble muffler. Here are some reactions towards the campaign: