When 'Big B' picked up the broom and swept streets in Mumbai as part of the Swachh Bharat campaign launched by Prime Minister Narendra Modi, it inspired many other Indians including his vast fan base.
Swachh Bharat Abhiyan, also known as Clean India Campaign, a national level campaign by the government of India covering 4041 statutory towns to clean the streets, roads and infrastructure of the country, was officially launched on 2 October 2014, where Prime Minister Narendra Modi himself wielded broom and cleaned a road.
The campaign is India's biggest ever cleanliness drive. The mission was started as a tree with each of the nine personalities nominated by Narendra Modi to in turn nominate nine other people and so on.
It has been carried forward since then with famous people from all walks of life joining it.