Online News Attracts Rapidly Growing Audience in India

Yahoo! News Ranks as Top Indian News Site; Times of India Ranks as the Top Local News Brand

Mumbai, India, December 14, 2009 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today published a report on the top online news brands in India based on data from its comScore World Metrix service. The study found that traffic to online news sites reached a record 15.8 million visitors age 15 and older in October, up 37 percent from the previous year, and representing 44 percent of the online population in India.

"The number of online news and information consumers in India surged 37 percent in the past year, more than double the rate of growth of the total online audience in India," said Will Hodgman, comScore executive vice president for the Asia-Pacific region. "As the world's seventh largest Internet market and one of the fastest growing, India represents fertile ground for both local and multinational publishers hoping to expand their audience footprint."

Online News Category Sees Record Number of Visitors in October

In October 2009, nearly 16 million people visited an online news site in India, a gain of 37 percent from the previous year. A look at the most visited news destinations in India revealed that local brands make up a significant portion of the top news sites - and some of the fastest growing. The Times of India captured the #3 spot in terms of visitation reaching 2.6 million visitors during the month (up 78 percent), while Oneindia.in surged 148 percent to 2.4 million visitors. The Hindu Group, the fifth most visited news property in India, reached nearly 1.6 million visitors in October (up 19 percent).

Multi-national brands Yahoo! and New York Times ranked as the most visited destinations in the news category - also with high growth rates. Yahoo! News led all news sites with 4.2 million visitors, up 26 percent versus year ago, followed by New York Times Digital with nearly 3.9 million visitors, an increase of 67 percent.

Top 10 News/Information Sites in India Based on Unique Visitors
October 2009 vs. October 2008
Total India Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore World Metrix
 Total Unique Visitors (000)
Oct-2008 Oct-2009 % Change
Total Internet : Total Audience31,17936,17016
News/Information11,52915,83837
Yahoo! News3,3124,16926
New York Times Digital2,3063,85467
The Times of India**1,4762,62678
Oneindia.in9492,359148
The Hindu Group1,2991,55119
The Indian Express Group9251,24435
HT Media Ltd1,0881,1556
NDTV.com8481,10430
BBC77799228
The Economic Times**7698207

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
**The Times of India and Economic Times are both channels included in the Times Internet Ltd property.

Local News Brands Exhibit Strong Signs of Audience Engagement

In October, an average visitor to the news/information category spent 22 minutes on news sites and consumed 38 pages of content. An overall analysis of the category showed greater engagement with local news brands when compared with multi-national brands. Among the 10 most visited online news brands in India, The Times of India led as the most engaging news site with visitors averaging 14.3 minutes on the site, consuming 27 pages of content during the month.

Visitors to HT Media Ltd, which includes Shine.com and Hindustantimes.com, averaged 11.5 minutes on the site, consuming 24 pages of content in October. Visitors to India-based NDTV averaged 11.3 minutes during the month and consumed 15 pages of content, while visitors to The Economic Times spent an average of 10 minutes and consumed 20 pages of content.

Top 10 News/Information Sites in India Based on Unique Visitors
October 2009 Total India Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore World Metrix
 Average Minutes
per Visitor
Average Pages
per Visitor
Total Internet : Total Audience700.61,155
News/Information2238
Yahoo! News3.69
New York Times Digital3.75
The Times of India**14.327
Oneindia.in5.813
The Hindu Group3.64
The Indian Express Group5.37
HT Media Ltd11.524
NDTV.com11.315
BBC7.69
The Economic Times**1020

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
**The Times of India and Economic Times are both channels included in the Times Internet Ltd property.

"Online news is a fast-growing market segment among the increasingly technology-oriented Indian population," continued Mr. Hodgman. "News sites offer advertisers a touchpoint for reaching millions of engaged consumers in a branded environment. Having a reliable third-party source such as comScore helps increase media accountability in this marketplace, which should help accelerate the growth of the online advertising market in India."

To read the official comScore Press Release click here

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Sarah Radwanick
Senior Analyst
comScore, Inc.
+1 312 775 6538
press@comscore.com


About oneIndia.in
Oneindia.in (owned by Greynium Information Technologies Pvt. Ltd) is a leading Indian Internet portal - delivering content, community and commerce to Indian consumers, businesses and the global Indian community. Oneindia.in has been serving the Internet audience for the last 8 years (the language portals have been live since April 2000).

Oneindia.in Portals: Oneindia.in, Click.in

Contact:
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