Doctors have not yet been able to diagnose the cause of her death, but are blaming long working hours. Mita Diran was a hard worker and allegedly spent long hours at office, sometimes working continuously at a stretch for days.
Just seven months earlier, a 24-year old Ogilvy PR Staffer, Gabriel Li, suffered a heart attack and died at his desk in Beijing.
Young and Rubicam, the company she worked for in Indonesia was quoted saying, "Mita was a talented copywriter with a gentle smile who will always live on in our hearts. It is a great loss, and we wish Mita's family the faith and strength in each other in going through this extremely difficult time."
The early symptoms of her illness were observed in October itself when she wrote,"The more you spend time at the office, the more you consider moving your bed here. Preferably next to the fan." In a similar, but a more descriptive post that month, she said,"First day back at work after being sick for three days, and I spend over 12 hours at the office."
When she was in coma in the hospital, her father posted on a social-networking site, saying,"She collapsed after continuous working overtime for three days last night. Working over the limit. I have not slept since then."