Copenhagen, Oct 22: Contrary to India and China, Danish people have been asked to go on holiday to have more sex to save the country. The appeal has come in the backdrop of low birth rate in the country.
Denmark, considered as the happiest country in the world has a low birth rate, with 10 children being born per 1,000 people every year, the lowest in the Nordic region.
The Nordic region consists of five countries Denmark, Finland, Iceland, Norway, and Sweden as well as their autonomous regions the Åland Islands, the Faroe Islands, and Greenland.
Declining birth rates and an aging population are a serious issue in Denmark, as in other countries across Europe.
A travel company in Denmark has launched a campaign ‘Do it for Mom!' in this regard. The
campaing launched this week is aimed at older parents and recommends that they contribute to their adult children's getaways so that they can get a grandchild 'nine months later'.
The state welfare system in Denmark has come under pressure due to declining population in the country. Well, really it hopes to sell more holidays, but it's a novel way of doing it.