Party workers showered 34-year-old Varun with flower petals and greeted him with beating of drums as he led a huge procession of supporters towards the district collectorate to file his nomination.
However, the road show was cut short after he covered a distance of 1.5 km as the local administration at Sahganj chowk said permission was taken only for filing nomination and not for the roadshow.
The procession, which was supposed to cover five km before reaching the collectorate, could not reach the main city areas.
Varun, who represented Pilibhit Parliamentary constituency in 2009 has shifted to Sultanpur this time where he is locked in a quadrangular contest with Sultanpur MP Sanjay Singh's wife Amita Singh (Congress), Shakeel Ahmed (SP) and Pawan Pandey (BSP).
Significantly, BJP's Prime Ministerial candidate Narendra Modi's name was missing from the hoardings which Varun's supporters carried in the procession. The hoardings had a big picture of Varun in the centre.
Former PM Atal Bihari Vajpayee and L K Advani adorned the top corners of the hoardings while the bottom corners had pictures of local leaders. The party symbol 'lotus', however, was widely used in the procession with BJP flags hoisted on top of vehicles which were a part of the roadshow.
The supporters were raising slogans like 'Varun nahin yeh Aandhi hai, Sultanpur ka Gandhi hai'( Varun is a storm, he is Sultanpur's Gandhi).
Varun did not mention Modi's name during the first leg of his campaign and had sought to reach out to people invoking the name of his father Sanjay Gandhi.