Lucknow, March 17: As Uttar Pradesh assembly elections are scheduled to take place in 2017, BJP chief Amit Shah has already started ground work in the hindi hinterland.
According to news reports, Shah recently told party leaders in the state to maintain their social media presence on sites like Facebook and Twitter.
To generate mass support, he has told them to have at-least 25,000 likes or followers on their social media pages.
Many popular names in Uttar Pradesh BJP's state president Laxmikant Bajpai, Shamli MLA Suresh Rana do not have have 25,000 likes or followers, as demanded by the party high command.
At the same time, this move by Shah has also irked few assembly hopefuls, who don't even have social media accounts or they are not too active.
However, some have prepared themselves to achieve the target.
According to recently-held ABP opinion poll survey, BJP and its ally in the state, Apna Dal, are likely to bag 120 seats. [UP polls 2017: Survey shows BJP, BSP will have an intense battle in Purvanchal]
On Feb 25, 2016, Shah had claimed that the BJP will form the next government in Uttar Pradesh after assembly election in the state due next year. [BJP will form next govt in UP after assembly polls: Amit Shah]
To woo farmers in the state, Shah has projected BJP as a pro-farmer party and said, "if BJP comes to power in UP, then all problems of farmers will be addressed."
BJP had bagged 73 of 80 Lok Sabha seats along with its ally Apna Dal in 2014 Lok Sabha elections. However, after that it put up dismal shows in panchayat elections and some civic body polls.
The master-strategist, Shah with his extra-ordinary political performance had led the BJP to a dream run winning 71 out of the total 80 Lok Sabha seats in Uttar Pradesh. [Will Amit Shah rewrite LS poll success in UP Assembly polls?]