Tata Housing announces 2nd edition of National Home Buying Week

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Mumbai, Feb 16: Following the success of National Home Buying Day in 2014, Tata Housing Development Company announced the second edition of its flagship online property National Home Buying Week (NHBW).

The company also opened bookings for 2 new projects code named "Infinium" in Mumbai and "117, BT Road" in Kolkata along the side lines of National Home Buying Week (NHBW).

The event scheduled between Wednesday, Feb 11, 2015 and Tuesday, Feb 18, 2015 will empower consumers to buy their dream home by paying a booking amount of Rs. 30, 000 on www.tatanhbw.com across 25 projects in 8 cities at a special interest rate of 7.99 per cent fixed for 5 years.

Based on the in-depth analysis of customers and building on the success of the first National Home Buying Day launched in 2014, this year the event will be scaled up to 25 projects in 1 week from 5 projects in 4 days last year.

In 2014, the National Home Buying Day was oversubscribed 4 times with over 800 applications for the allotted 200 units across 5 projects.

Till date, the company has sold over 1000 apartments translating in over a million sq.ft. online.

Commenting on the launch of the National Home Buying Week, Mr Brotin Banerjee, Managing Director and CEO, Tata Housing Developing Company said, "The decision of buying a home was seen to be an iterative process involving a lot of time and travel."

"We at Tata Housing saw a tremendous opportunity in the online space for creating a home buying experience that is exciting, convenient, transparent and above all safe; and with innovation in our DNA, we pioneered this trend which has increasingly found acceptance amongst customers not just in India but across the globe," he said.

He further added, "Real Estate industry has witnessed a sea change in the past few years basis the changing consumer demographics."

"Adoption of the online platform by the modern day consumer has added a new channel of sales for the industry and led to a wider reach for consumers," he added.

Continuing his statement, he also said, "We believe this is the right time for consumers to buy their dream homes and would like to help consumers realize the dream of owning a home."

National Home Buying Week (www.tatanhbw.com) will offer units at a special home loan rate of 7.99 percent for 5 years, thereby empowering consumers to fulfil their dream of ‘Owning a Home'.

At this special rate, consumers will have the choice to book an apartment across 25 projects in 8 cities including Mumbai, Delhi NCR, Bangalore, Pune, Ahmedabad, Chennai, Kolkata, and Bhubaneswar starting from Rs. 12 lakhs up to Rs. 12 crore.

About Tata Housing Development Company Limited

Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of TATA Sons Limited.

TATA Sons Limited holds 99.86% of equity share capital of the company. 

Since its revival in 2006, the company has grown exponentially establishing itself as the fastest growing real estate developers in India, with 70 million sq.ft under various stages of planning and execution and an additional 19 million sq.ft in the pipeline.

Tata Housing has stood out in the industry with quality construction, ethical and transparent business practices, rapidly acquiring an image as a Quality Conscious and Reliable Developer. 

Today, Tata Housing is developing large townships and differentiated theme based projects in major and mini metros. 

As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value to luxury housing, by offering products ranging from Rs 5 lakhs to Rs 14 crores.

All projects developed by Tata Housing are certified sustainable green developments, designed by top internationally renowned architects.  

With strength of over 700 employees, and presence in Mumbai, Lonavala, Talegaon, Pune, Ahmedabad Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar; the company is now in the process of expanding its footprints to other parts of India across tier I and II cities.

The company has also ventured into foreign markets such as Maldives and is actively exploring other markets including Sri Lanka and other South Asian countries.

Tata Housing has been receiving various industry recognitions and accolades, both on domestic and international platforms. For additional information, visit: www.tatahousing.in

About Tata Value Homes Limited

Tata Value Homes Limited is 100% subsidiary of Tata Housing Development Company Limited, established in 2010, to exclusively focus on value and affordable housing.

The vision of Tata Value Homes is to be the largest home provider in India. Tata Value Homes has introduced two pan-India brands - Shubh Griha (Value Homes) and New Haven (Affordable Homes).

Tata Value Homes is also developing a Mediterranean themed project "La Montana" near Talegaon, Pune, while Shubh Griha is currently being developed in Boisar & Vasind near Mumbai and Ahmedabad, and New Haven is currently being developed at Bosiar, Vasind, Ahmedabad and Bengaluru.

Tata Value Homes today has projects in Mumbai, Ahmedabad, Bengaluru, Chennai and Pune.

For further information, please contact:

Tata Housing: Amit Nanda | amitnanda@tatahousing.com | +91 9820103119
Rediffusion/Edelman: Sahana Chowdhury | sahana.chowdhury@edelman.com | +91

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