Mumbai, Nov 12: After a lot of celebrities proudly taking up the noble cause of cleaning India, it was the turn of the MD & CEO of ICICI Bank, Chanda Kochhar, to participate in the ‘Swachh Bharat Abhiyan'.
Kochhar along with some other employees cleaned the area around the Backbay Reclamation branch of ICICI Bank in Mumbai, marking their participation in the national campaign.
Kochhar led a team of 50 employees to clean the street and announced that one branch of the bank will clean-up the surroundings on every working day for next one year to make the campaign sustainable.
Speaking at the occasion, Kochhar said, "The ICICI Group has always been a catalyst in India's growth and will continue to support the country in every sphere. I am delighted to be a part of this national movement and participate in the ‘Swachh Bharat Abhiyan'."
"Today, my colleagues and I have cleaned the area around our branch. This is a reaffirmation of our commitment towards a clean and prosperous India", she said.
Kochhar said that ICICI Bank's contribution to the ‘Swachh Bharat Abhiyan' would be a sustainable, on-going exercise that the Bank would drive for over a year.
"To spread the message of building a clean India and reach out to as many people as we can, ICICI Bank is launching a nation-wide cleanliness drive in its branches where for the next one year, on every working day, one ICICI Bank branch will clean the area surrounding the branch. This way, ICICI Bank will carry out and keep alive the spirit of Swachh Bharat for the whole year", she said.
She further added, "I have a vision of a strong, clean and prosperous India. To achieve this, all of us need to unite and work together. This will improve the quality of life in our country and will also propel India on the global stage. We at ICICI lend our full support to this campaign and intend to make it sustainable, by carrying forward this campaign in our branches for the next one year."
Kochhar also nominated eight successful women leaders from diverse fields to carry forward this message of building a clean India.
Her list of nominees includes Arundhati Bhattacharya, Anu Aga, Anamika Khanna, Chitra Ramkrishna, Dr Swati Piramal, Rama Bijapurkar, Kirthiga Reddy, Vidya Balan and Team ICICI.
Prime Minister Narendra Modi had launched the ‘Swachh Bharat Abhiyan' in the national capital New Delhi on October 2, 2014.