The first Indian to be made an ambassador for the global campaign, he will spread the message that all societies will benefit when citizens respect law and fight crime.
Shah Rukh said,"It's a very special honour to be a part of Interpol's Turn Back Crime campaign as an ambassador." Quoting Mahatma Gandhi, he said,"'I shall not fear anyone on Earth. I shall fear only god. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall conquer untruth by truth. And in resisting untruth, I shall put up with all suffering, if I have to. We all should believe in this maxim and in whatever way possible resolve not to let unjust people who might threaten us with criminal activity make us fear them."
He further added,"Because I believe we can, we should, and we must stand together against the few who commit crimes against any human being, in whatever form or guise these crimes might take."
SRK seconds Jackie Chan as an Asian to join the campaign. In fact, this has garnered support from many celebrities from Europe and the West too, such as Lionel Messi, Formula 1 racing drivers Fernando Alonso and Kimi Raikkonen.
The main agenda of starting this campaign is to tell people that organised crime is often involved in seemingly unrelated crimes.
Drug trafficking, human trafficking, counterfeiting, cyber crime, kidnapping, crimes against children and corruption in sport are often interconnected, say security agencies. They further state that profits from one crime area used to fund another.
Interpol urges public not to be duped through by criminals while buying products or using the Internet.
Regarding SRK, Interpol secretary general Ronald K. Noble said,"Shah Rukh Khan has dedicated his life to making films which reflect the highest level of professionalism and commitment to bringing joy into the lives of hundreds of millions of filmgoers in India and around the world."
He further added,"We are honoured to have him as an ambassador for Interpol's global Turn Back Crime campaign and we look forward to seeing how he puts his artistic talents behind this campaign."