The sleek video, mostly revolving around the Chief Minister's developmental projects--targeting the youths and minorities--don't feature any of the other powerful leaders of the Samajwadi Party (SP), reports the NDTV.
The video covers a day in Akhilesh's life, where he is seen addressing the janata and working for their welfare. The video also features his wife Dimple, who is a Lok Sabha MP from Uttar Pradesh and their two children.
The video showcases the Chief Minister as a family man, who is committed to his "bigger" family-- the state of Uttar Pradesh and India.
The video opens with the line, "Every day I commit myself to the future of Uttar Pradesh". "Uttar Pradesh, India... My family," the video ends with the message.
At a time when Akhilesh is openly fighting a political war with his father and Samajwadi Party supremo Mulayam Singh Yadav and uncle Shivpal Yadav, it's not surprising why no other senior leaders from the ruling party have been featured in the video.
The video is a part of Akhilesh's Uttar Pradesh Assembly Elections 2017 campaign, which is due early next year.
In fact, the Chief Minister on Wednesday finalised his massive campaign-- Vikas rath yatra-- which will leave from Lucknow to Kanpur on November 3. "Lakhs of youths will participate in the yatra, which will prove to be the turning point of politics. At every halt, Akhilesh will be welcomed by youths, farmers, minority and he will also address the gathering," Cabinet minsiter Rajendra Chowdhury said.
"The yatra will be a sort of catalyst for a change in politics. Akhilesh will try to break communalism and casteism through the yatra in which he will be highlighting development works done by his government," he added.