Polycrol and Mary Kom have been a strong synergy that resonates with the core proposition of ‘strength' and competence in their respective domains. Polycrol has been one of the most iconic brands of East India and now with the new biopic on the life of another hero from east, the two have come together again.
For Piramal Health care relationship with Mary Kom is beyond just a brand & endorsement says Kedar Rajadnye - COO of Consumer product division, Piramal Enterprises. We saw a great connect with Mary Kom & it helped to associate as many aspects of her life & in different situation she is present in resonating with us.The movie on Mary Kom was an ideal extension because the personality of the individual of Mary Kom actually comes alive & when person see's the kind of struggle that she has faced comes across very beautifully in the movie. It also resonates with the brand & the strength of the brand as well as Mary Kom actually reflects in.
With an in film branding with Priyanka Chopra starrer Mary Kom, Polycrol is a proud sponsor of the movie based on the life and journey of - Mary Kom, which was released on September 5.
Reason for association with Mary Kom beyond standard marketing effort:
Rajadnye says: "Mary Kom is a live embodiment of Piramal values we believe in. Piramal values are about Knowledge, Action & Care. Mary kom actually has the expertise & Knowledge in the field of boxing, She is extremely fast, agile & action packed & has the care element of a mother & loving wife. Our values comes live with her & therefore we saw absolutely brilliant fit with associating with her because When values of two entities come together, there is much more largeness to the entire gamete of things than just a transactional marketing approach."
Mary Kom Feels emotional about associating with Polycrol & take on the movie:Mary Kom says: " The trailer for the movie has shaped up extremely well. It was an emotional experience to relive the struggles, challenges and sacrifices.The two points which got me extremely emotional were the felicitation by my village and the time where my child was diagnosed with a heart condition and needed surgery."
"My first international tournament was overwhelming. I lost my first competition but that is where I started gaining experience. I always believed that if a man could do it, so could I. There was never any fear. Especially with the support I received from the entire country."
My association with Polycrol is very natural. It has been a constant partner when suffering from acidity. While travelling, you can never be sure of how the body will react to the change in food. Acidity is a very real consequence of change in food type or consumption pattern. Polycrol Plus gives me a quick relief from acidity. It has a cooling sensation that soothes. Acidity is one health related issue I am sure I need not worry about. Polycrol Plus is always around to ensure I am not out of action."
About Polycrol Plus:The new range of Polycrol+ offers a higher acid neutralizing capacity and the ingredient of sodium alginate which blocks acid reflux. " Xtra Strong" is the nature of the product which is aptly reflected in its brand ambassador Mary Kom who has exhibited exceptional strength in battling hardships and beating all odds.