New Delhi, Aug 5: Prime Minister Narendra Modi will launch the first National Handloom Day on August 7 at an event in Chennai and will also unveil the 'India Handloom' brand for better market positioning of quality products.
"The date August 7 has been chosen due to its special significance in India's history.
It was on this day that the Swadeshi Movement was launched in 1905. The movement involved revival of domestic products and production processes.
"The observance of National Handloom Day and honouring of handloom weavers will not only provide an impetus to the handloom industry of India but would also serve to promote handloom as a genuine international product of good quality," the Textiles Ministry said.
The programme will be held in the Centenary hall of Madras University, it said. The Prime Minister will also launch India Handloom Brand. An exhibition showcasing master creations of the awardees is also being inaugurated on the occasion in the adjacent senate building of Madras University.
Besides, Modi will confer the Sant Kabir awards and National Awards for the years 2012, 2013 and 2014 to distinguished handloom personalities. The Handloom Day will be celebrated all over the country in cooperation with the state governments.