Bhopal, Jul 19: With an aim to promote 'Make in Madhya Pradesh' as a brand to attract investment, an pact was signed between the state Trade and Investment Facilitation Corporation (MPTRIFAC) and Confederation of Indian Industry (CII) here.
The agreement was inked yesterday by TRIFAC MD D P Ahuja and CII Regional Director (Western Region) Swagata Mukherjee in the presence of Commerce, Industries and Employment Minister Rajendra Shukla, a Public Relation Department official said today.
The aim of the MoU is to project the state in a planned manner through its branding in the country and world to attract investment. Under the pact, CII will be the national partner with MPTRIFAC.
The MOU has the provisions under which CII would collaborate with state government's priority areas which include preparation of a strategy to attract domestic and foreign investment in the state, motivate world's prestigious industrial houses to set up their units in the state and improvement in Ease-of-Doing Business, focus sectors and state's policies.
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The CII would undertake investment promotion at national and international level for the state under 'Make in Madhya Pradesh' campaign, the official said.
"It would establish image of Madhya Pradesh as a pioneer business and investment destination at national and international level. Moreover, in tandem with MPTRIFAC, CII would also hold events endorsed by TRIFAC in regard to Global Investors Summit-2016," the official added.