New Delhi, Jan 21: The high-tech 3D campaign of Prime Minister Narendra Modi during the Lok Sabha polls cost BJP over Rs 60 crore.
The poll expenditure details submitted by the BJP to the Election Commission showed that the virtual rallies, first of its kind in general elections, addressed by then BJP's Prime Ministerial candidate Modi cost the party Rs 51.35 crore besides the licence fee which was Rs 10 crore for two months.
According to Times of India report, BJP spent about Rs 487 crore in propaganda activities which included Rs 304 crore on advertisements in print, electronic, cable and news portals besides bulk SMSs.
During electioneering, PM Modi addressed more than 700 3-D rallies between March and May.
Besides the virtual rallies, Modi also addressed 450-odd rallies.
However, this was not the first time, when Modi used virtual rallies to address the public, during the 2012 Gujarat Assembly election, he had created a Guinness world record when his holographic 3D speech was simultaneously broadcast from 53 locations across more than 25 cities in the state.