As per the study conducted by the global public relations and communications firm Burson-Marsteller, Obama is the most-followed public leader on Twitter, followed by Pope Francis, Indonesia's President Susilo Bambang Yudhoyono, Modi and the White House.
The study said,"Since his election in late May 2014, India's new Prime Minister Narendra Modi has become the fourth-most followed world leader on Twitter, with 4,981,777 followers. He surpassed the United States White House account (4,980,207) on Wednesday and is using Twitter as a power tool to broadcast his messages."
As Narendra Modi highlights the social media platform for fast delivery of messages, his fanfollowing can be tracked with the number of retweets his accounts have.
Evidently, Pope Francis has the maximum number of followers (14 million). His Spanish tweets are retweeted on an average more than 10,000 times each.
The tweets of Venezuelan President Nicolas Maduro are retweeted 2,000 times. In comparison, Obama's tweets are only retweeted an average 1,400 times each, despite his massive following, it said.
Twiplomacy said it aims to identify the Twitter activity of some of the most powerful leaders across the world. The study also reveals that those on Twitter do well. For example, 83 per cent of all United Nations (UN) governments have a presence on Twitter, and approximately 68 percent of all heads of state and government have personal Twitter accounts.
The study also revealed that 8 World Leaders have been re-tweeted more than 24,000 times, which stated major announcements and historic events.