It is known that the ministers have been asked to use social media platforms extensively to reach out to general public. Reportedly, the ministers have been asked to put various policy initiatives and decisions related to governance in the public domain. They are asked to encourage more discussions on government policies, seek feedback and suggestions from the general public.
The BJP had a very active social media team which played a major role in the party's election campaign.
PM Modi has been active on Twitter for the last two years. Many NDA leaders like Rajnath Singh, Subramanian Swamy, Sushma Swaraj and Arun Jaitley maintain active Twitter accounts.
Besides his personal twitter handle @narendramodi, Modi now also has an official account @PMOIndia which will be managed by officials from the Prime Minister's Office.
Soon after Modi's swearing-in ceremony, the PMO also relaunched its website (pmindia.nic.in), with Modi's message to the nation. "I envision this website as a very important medium of direct communication between us," Modi said in the message.