Amid rising tension in India-Pak ties, there have been calls from some fringe entities, including through social media platforms, about boycott of Chinese goods to protest against China's support to Pakistan.
Now, the Confederation of All India Traders (CAIT) has claimed that there was a 60 per cent dip in the sales of Chinese goods this Diwali as a result of the massive social media campaign urging people to boycott Chinese products.
"Even the traders showed lack of enthusiasm in selling Chinese products," a CAIT spokesperson said.
"Realising the mood among the people because of the social media campaign, traders across the country were seen reluctant in displaying Chinese goods on the counter and some traders had even put "Make in India" boards at their business establishments to woo consumers," the CAIT spokesperson added.
These statistics are based on the indications gathered by the CAIT from 20 cities in different states, including Delhi, Mumbai, Nagpur, Jaipur, Ahmadabad, Kanpur and Bhopal which are generally considered as distribution cities.
Instead of Chinese goods, people preferred earthen lamps and decorative items made from paper, clay and plastic to decorate their houses, and some households even used last year's material for decoration purposes.
Less consumption of Chinese goods did not deter people from celebrating the festival with great fanfare.
Earlier, China had warned India that boycott of Chinese products will negatively impact the India-bound investments from its enterprises and also the bilateral cooperation between the two countries.